As we delve into the realm of English Translation Services, it is vital to debunk several misconceptions that have been circulating throughout the industry. This process involves peeling back layers of misunderstanding, applying rigorous thought, and embracing a more nuanced context. Our exploration will be guided by the principles of linguistic relativity, exploring the intersection of language, culture, and cognition, while being underpinned by the theories of semiotics.

The first myth we encounter purports that speaking two languages qualifies one as a translator. Let us juxtapose this claim against the concept of translational competence, a term coined by Juliane House, a renowned linguist. Translational competence refers to the ability to not just communicate in two languages but to effectively translate meanings, contexts, and nuances from one language to another. This requires a deep understanding of both source and target cultures, a skill that is certainly not a de facto bi-product of bilingualism. Thus, just as being art literate does not make one Picasso, speaking two languages does not morph one into a translator.

Another common misconception revolves around the use of automated translation tools such as Google Translate providing equivalent translation quality to human translators. Indeed, advancements in Natural Language Processing (NLP) and Machine Learning have revolutionized the capabilities of these tools. However, they are not infallible. The concept of "The Uncanny Valley," proposed by Masahiro Mori, an eminent roboticist, explains this predicament eloquently. While these tools can provide near-perfect translations, the minor discrepancies that arise, especially when dealing with complex, nuanced content, create an uncanny sense of unease. Even with cutting-edge technology, the subtleties of human communication often elude machine translation, underscoring the importance of human translators.

Our third myth asserts that translation is merely a word-for-word process. This notion can be debunked using Roman Jakobson's theory of equivalence in difference. According to Jakobson, translation is about capturing the essence of the message rather than a verbatim transcription. It is akin to transmutation; the transformation from one state (source language text) to another (target language text) while preserving underlying meaning, tone, and style.

An oft-repeated myth is that English translation services are only required by businesses seeking global outreach. However, as per the principles of intercultural communication, translation services play a vital role within multicultural societies like the United States, which houses over 350 languages. Translation services are indispensable in sectors like healthcare, law enforcement, and education, where clear, accurate communication can have profound consequences.

The fifth myth is that translators can work in any domain. This is a fallacy. Consider the example of legal translation and medical translation. Both require specialized knowledge of technical terminologies, regulations, and conventions. Translators often specialize in particular fields, strengthening their domain expertise, similar to how economists specialize in sub-disciplines such as labor economics or macroeconomics.

The remaining myths that we will consecutively debunk include: all translation services charge per word, translators can work in any language pair, any proofreader can edit a translated document, translation projects have quick turnarounds, and there are no translation standards. Each of these misconceptions are refuted when subjected to the rigors of industry standards, logistical practicalities, and linguistic realities.

In conclusion, as Translation Studies evolves, fueled by advancements in technology and an increasingly globalized world, it is imperative to distinguish fact from fiction. The industry is much more intricate, requiring specialized skills, cultural sensitivity, domain knowledge, and a nuanced understanding of languages than these myths would lead one to believe. As we continue to engage within this fascinating field, we must remain critical, analytical, and open-minded, rooted in empirical evidence and guided by expert insights.